Last week, we looked at a handful of retail stocks ahead of their earnings.  Some ran higher and some failed miserably.  It’s a typical mixed bag environment that is leading to ugliness in a few quarters.  That’s how I see it, at least. I don’t like the consumer environment right now and feel that, although strong today, the credit card is maxed out and the purchase cycle will simmer down soon.

The good news – two of my retail stocks did well last week. The leader for image conscious athletic wear, LULU, hammered earnings and gapped up strong.  I’m sitting on 1/2 position.

LULU Daily

ULTA boom-boomed and is in a current runaway. I’ve set a trailing stop and am loving life.

ULTA Daily

Best Buy, BBY, had an unimpressive report and fell sharply.  However, the sector is strong and people really want those new OLED TVs.  Despite the gap-down, BBY is recovering nicely (no position).

PVH got hammered and continues to fall. UG.  Getting that paperweight off my watch list.

The only long trade I made in retail last week was adding AEO on the earnings pullback as I said I would: “AEO is another one of my all-time favorites (no position).  I would love to see a $25 pullback, but not sure we’ll get it.”  It’s coming back nicely.  Let’s keep on keeping on.