Retail stocks have been on fire… in a good way.

It’s been a great year for SFIX, WMT, ESTY, JWM, TJX, COST, LULU, and countless others. I guess Amazon hasn’t killed retail yet ;). Although I think the strength in retail will end soon, there are still opportunities for blowout earnings from a few names that haven’t reported yet.  This week, we’ll hear from BBY,  TIF, LULU, DLTR, DSW, DG, ULTA, and more.

#earnings for the week$CRM $BBY $TIF $LULU $BILI $AMWD $DLTR $DKS $AEO $BOX $DSW $DG $NTNX $BNS $BJ $BURL $ANF $TD $ULTA $HPE $CPB $BMO $CTLT $BIG $CIEN $HAIN $EXPR $TLRY $PVH $SIG $KIRK $DY $JT $HEI $SFUN $ZUO $MOV $YRD $MIK $HRB $LCI $CHS $HOME $AMBAhttps://t.co/lObOE0dgsr pic.twitter.com/7BnlPO3k0M

— Earnings Whispers (@eWhispers) August 25, 2018

Of the companies reporting this week, I’m currently positioned in LULU and  ULTA and will likely hold these and enjoy the ride (hopefully enjoy).  I’m also considering adding BBY and others ahead of their releases.  Adding more will depend largely on overall market strength and my exposure as the week goes on.

LULU is LULU. Their story is well known and I would be shocked if they don’t rock earnings.  My position is small, to minimize risk, but I’m looking for a 3-4% move in either direction.

ULTA is the leading cosmetic retailer.  I’m holding this because of recent numbers out of EL and my wife spends endless cash in their stores – I want some of that money back!

In addition to LULU and ULTA, I’m very interested in BBY.  You can see that BBY recently broke through highs and has maintained strength.  I still haven’t decided whether to add a position on Monday, but it’s high on my watch list.

BBY Daily

CRM reports this week and it’s just bad ass. I’ve been in and out of this stock for years and even though the stock is printing 52 week highs, I wouldn’t be surprised if it moves higher after earnings. I don’t have a position right now and am not likely to add. I prefer consolidation or pullback entries.  This is such an amazing company.

BOX has an impressive chart headed into earnings (no position):

BOX Daily

AEO is another one of my all-time favorites (no position).  I would love to see a $25 pullback, but not sure we’ll get it.

PVH also has a strong look into earnings (no position).

PVH Daily

Even though retail has outperformed this year, there are three retail stocks reporting this week that I’m not interested in.  It’s primarily a result of me not knowing the brands very well and my wife saying they suck. hahaha.  These stocks include EXPR. GES, CHS – the charts don’t look too bad, but why toy with second tier performing stocks?

On the discount retailers side, I like DG and DLTR who both report this week.  I don’t like the chart for DG from a long entry standpoint, but it’s still an interesting company.  I might consider a small position in DLTR ahead of earnings on this multi-month pullback. I’m not oversold on either today, but I think they’ll increase in value over the next 6 months as the risk of inflation looms.

Let’s get this week started!